Familymeds Inc. announced this week that it purchased the 415,000-name customer list, inventory and creative assets of Aetna InteliHealth's catalog and online store.
Familymeds' core business is a retail pharmacy chain operating about 90 pharmacies in 16 states that has an online and catalog channel. Aetna InteliHealth operates a health content Web site, intelihealth.com.
Familymeds launched its inaugural Your Health Is Everything catalog in July 2002. It plans to mail nearly 2 million catalogs this year. Catalogs mailed to former Aetna InteliHealth catalog customers will include the identification “Formerly InteliHealth Catalog.”
Familymeds targets mature females. The catalog will continue to use the Your Health Is Everything name with an in-home date of early March for the next edition. It will include 30 percent to 40 percent new products with the rest being a combination of Familymeds and Aetna InteliHealth products.
The former Aetna InteliHealth catalog customer list, combined with the Familymeds catalog customer list, is available for rental by Familymeds.
Also, www.familymeds.com will continue to operate and incorporate some of the products available at www.intelihealth.com.
