Fair, Isaac & Co., San Rafael, CA, will debut a credit bureau-based attrition score early next year to help bank card issuers improve customer retention programs.
The score uses attrition models based on predictive variables found in credit bureau data. The variables examine data from both the issuer's own account as well as the relationships with other bank card accounts reported to the credit bureau. Models determine when profitable customers are at risk of leaving and allow issuers to target retention messages to those customers.
The score will be available from credit bureaus Experian, Orange, CA, and Trans Union, Dallas. The Experian/Fair, Isaac score will be available through Quest of Fair, Isaac's ScoreNet. The score will be rolled into Trans Union's existing Fair, Isaac Sentry score and will also be available through ScoreNet.
