Facebook has a tip for marketers looking to get their Page posts higher up the News Feed, tag other Pages in your posts.
In order to increase the chances of your post showing up to more people, Facebook advises you to tag other pages in your post. This could mean anyone from celebrities, to TV shows and other brands. By doing this, you can increase the chances of getting the post seen not just by your page followers, but people who have liked the page you mention in your post.
Here’s the example Facebook used in its blog post about the tip:
Now, when a Page tags another Page, we may show the post to some of the people who like or follow the tagged Page. For example, this post by the Bleacher Report might be shown in News Feed to people who follow or like Dwight Howard, in addition to people who follow or like the Bleacher Report.
This gives marketers an incentive to follow the pages of not just their competitors, but also tune in to pop-culture conversations. They can find out what those are using Facebook’s “Trending Topics” feature and craft posts tagging the relevant subjects in them, as an effective real-time marketing strategy.
Currently, most marketers trying to get organic engagement on their Facebook Page posts are in a Catch-22 situation, where only posts with likes and comments get higher News Feed placements. However, unless you’re higher up in the News Feed, the chances of your post getting likes and comments are even less.
This is because Facebook wants marketers to spend money on ads to get people to like their pages, and then build engagement once they have a sizeable following. While this tip might not make a massive difference in the number of views you get for a post, it’s still better than just sending it out there and watching it disappear into the algorithm ether of the News Feed.