Facebook’s New Changes Might Shake Up Things for Marketers

F8, Facebook’s premiere conference for developers, didn’t just pique the interest of techies last week in San Francisco. It also garnered the attention of marketers who are monitoring some of the social network’s newest features that can have a profound effect on digital campaigns. The reigning social platform wants to give third-party developers—and marketers—confidence in Facebook’s longstanding stability.

Some of the major Facebook moves include:

  • Launch of a new app analytics tool which lets mobile marketers track user behaviors in apps, as well as keep tabs on ads that promote the apps. The tool is available now—and it’s free.
  • Allowing users to embed Facebook videos on other sites—which can lead to more video ads and marketing messages.
  • Ability to place an order with an online retailer, then change the order or shipping details later via Messenger. Facebook says Messenger now has more than 600 million monthly active users.
  • Enabling GIF searching, goofy voice changers for voice messages, and a doodling pad.
  • Support for 360-degree videos in the newsfeed so users can pan around 3D videos.

These are just some of the features announced at F8.

Here’s what some attendees are saying about the news on Twitter:


Photo via Twitter

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