Facebook announced today that it was introducing updates to its newsfeed algorithm that would improve the quality and relevance of the ads people will see.
Currently, Facebook shows you ads in your stream based on pages you like, your interests and your recent browsing history.
After conducting extensive research on how people were interacting with ads they were seeing (observing when users clicked on ads or when they chose to hide them,) Facebook decided to make the viewing experience even more targeted, a feature they say will be helpful to both users and marketers.
In a blog post authored by Hong Ge, the engineering manager of Newsfeed ads gives marketers a heads up about the changes they can expect.
This means that some marketers may see some variation in the distribution of their ads in the coming weeks. Our goal is to make sure we deliver the most relevant ads, which should mean the right people are seeing a specific ad campaign. This is ultimately better for marketers, because it means their messages are reaching the people most interested in what they have to offer.