Facebook has announced new features for its Custom Audience tool, most notably the ability to serve multi-product ads.
Businesses can now showcase up to three different products within a single ad unit, each with a unique description, hyperlink, and image. Multi-product ads are available now through Facebook’s ads API, with integration with Facebook’s other ad interfaces coming later this year.
Facebook’s Custom Audiences will gain features that allow marketers to expand audience definitions to include people that haven’t visited a business’s site recently or people that haven’t visited certain pages. Marketers will be able to create segments for different products, and advertisers can use the platform to automatically build audiences based on customer activity. These enhancements will roll out over the next couple of weeks.