Facebook goes down, hilarity ensues, and brands take advantage

Facebook experienced a two-hour outage this morning with users unable to update their statuses. Predictably, people took to Twitter to comment, under the hashtag #facebookdown (with some hilarious results):

 

Some savvy brands spotted this as a marketing opportunity, here’s what they tweeted. Which one did it best?  (H/T Mashable)

Belgian beer company Jupiler had the answer to the outage: Get drunk. 

Gillette told woman to use the extra time for grooming

Red Bull Switzerland urged people to get outdoors

And U.K. bookseller Waterstones had the most old-fashioned response, ironically posting this message on Facebook itself:

 

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