EyeWonder Inc., a provider of rich media services, yesterday introduced AdWonder 5.0, a reporting system with better tracking and online reporting functionality.
The upgraded platform lets ad agencies, advertisers and publishers use AdWonder's single online interface to track the performance of online ad campaigns across EyeWonder rich media and video ad units.
AdWonder 5.0 tracks all rich media and video interactions, including brand interaction times and measurements. The platform also tracks summary parameters like total and unique interactions, impressions by date and hour, total impressions and total click-through rates and percentages.
The platform's upgrade follows the release last month of EyeWonder's new line of rich media formats.
