Experian, Costa Mesa, CA, said yesterday that it expanded its Business Owner Link small business marketing tool to include additional data. It also added a corporate file.
Business Owner Link contains business and consumer data to help business-to-business marketers better target small businesses. The Business Owner Link Corporate File was developed to help marketers identify and market to small businesses that are set up as corporations.
Business Owner Link and Business Owner Link Corporate File give users access to business owners as well as demographic and credit information, according to Experian. More information about Experian's Business Owner Link can be found at http://www.experian.com/products/business_owner_link.html.
