Experian, Costa Mesa, CA, said yesterday that it has developed an XML interface to its Truvue Customer Data Integrating technology to permit easy integration with sales and marketing applications.
Companies use Truvue to cleanse, integrate and enhance customer and prospect data to support database marketing and customer-loyalty initiatives.
The XML interface lets businesses connect their applications to Experian's consumer information regardless of the technology platform or language used. Data can be accessed and exchanged across different applications without the need for coding.
