Data analytics firm Experian said January 18 that it has acquired a majority stake in Techlightenment, a UK-based social media marketing company.
The deal will help Experian provide social media marketing tools to its clients for branding and direct response social media campaigns, the companies said in a statement. London-based Techlightenment will be part of Experian’s UK marketing services division.
“With social media growing at a phenomenal rate, this acquisition further extends the range of leading digital marketing capabilities we can offer to our clients,” said Mark Zablan, managing director of Experian’s marketing services group for the UK and Ireland, in a statement.
Techlightenment’s clients include pharmaceutical firm GlaxoSmithKline, entertainment company Universal Pictures and shoe company Dr. Martens.
Terms of the deal were not disclosed. Calls seeking comment to Experian were not immediately returned.
