SAN FRANCISCO — Marketing services firm Experian has added more than 30 data elements to its National Business Database.
Experian, Costa Mesa, CA, made the announcement at the DMA06 conference and exhibition here.
The new fields give business-to-business marketers more information and specialty data to target new prospects and gain intelligence on existing customers.
Additionally, the enhanced National Business Database offers expanded information on ownership types and multiple business locations, such as the organization’s corporate headquarters. This information helps marketers obtain a more complete picture of the business to improve targeting and segmentation.
New information incorporated into the National Business Database includes 6 million additional contact names, raising the number of business contacts in the database to 22 million.
The expanded file also includes new specialty data elements such as commercial vehicle information. With this information, marketers can target prospects by vehicle type, class or size of the company’s fleet.
The National Business Database is available in batch, XML or other traditional formats, as well as through Experian’s BizInsight Web site.
