*Exhibitors Pleased With Traffic at EHealthcareWorld Expo

NEW YORK — Exhibitors at the eHealthcareWorld exposition yesterday said that they were mostly satisfied with the traffic in the stall-packed exhibit hall of the Jacob K. Javits Convention Center here.

More than 240 exhibitors battled for attention during the three-day show, which ends today. Established e-healthcare companies such as DrKoop.com rubbed shoulders with newcomer start-ups.

People working the DrKoop booth said they had collected more than 50 qualified leads by the middle of the show's second day. Stewart Pickard, vice president of sales and strategy at DrKoop, Austin, TX, said his 2-year-old company was one of the old hands present in the exhibit hall.

“There isn't any substitute for the last two years of experience we've had in this space,” Pickard said. “That's our core asset.”

The booth for Sickbay Health Media, Melville, NY, featured a disco theme, wide flat-screen TV sets and strobe lights. DrTango.com's booth just had a candy bowl — and a Spanish-speaking associate to talk to potential clients.

“We haven't invested the same amount of money as in the dramatic booths,” said Ross Baxter, senior vice president at DrTango, Roswell, GA. “But the candy has been a real winner.”

Mike Maunsell, project manager at clineguide.com, Los Angeles, a start-up health content provider, said he was happy with the exposure his company had gained at the exhibition. A cocktail hour on the exhibition floor during the first evening of the show hadn't distracted potential clients from the booths, he said.

“We felt the quality was pretty good,” Maunsell said. “The people coming through were very interested and wanted to follow up with us.”

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