E-mail marketing software provider ExactTarget inked its first international partnership via a preferred reseller alliance with Keymail Marketing Ltd., Richmond Upon Thames, Surrey, England.
The deal will result in key support to Indianapolis-based ExactTarget's existing Britain-based customers as well as its U.S. clients with European offices.
Clients of ExactTarget include The Home Depot, Scotts, General Mills, Encyclopedia Britannica and Churchill Downs.
