In a tight economy, e-mail seems to be doing well. While other companies are reporting layoffs, the ESPs have been reporting big account wins and sales growth. ExactTarget just announced that 2008 was a record-setting year for their business, as the firm saw revenue increase by more than 50 percent.
In 2008, ExactTarget signed on 1,000 new customers including Advance Auto Parts, Trip Advisor and Priceline.com bringing their client list up to about 7,000 users.
“The technology, our team and our relentless focus on helping marketers build campaigns that serve the customer, honor their preferences and deliver timely relevant messages have clearly differentiated us in the market,” said Tim Kopp, CMO of ExactTarget. “This separation has allowed us to capture new market share and drive revenues to an all-time high.”
In 2008, the brand sent more than 13.5 billion e-mails through its platform, which is a 90% increase in mailing year-over-year. In addition, they launched an integrated platform that includes e-mail, voice messaging and text messaging.
To account for this growth, ExactTarget hired about 100 employees in 2008, bringing the company to a total of around 400 employees.
The brand has also seen more marketers turning to e-mail in this down economy.
“As marketers abandon traditional offline venues due to budget cuts, we are seeing them aggressively seeking new channels online where there is proven return on investment and an unmatched ability to develop personal, relevant one-to-one relationships with their clients,” added Kopp. “While the down economy provides us with opportunities to introduce marketers to the value of permission-based emails, the proven results of the medium make it a solid investment in any economy.”
