Evergreen Direct, a Middlebury, VT, agency, has launched a new marketing and research service for information on people over 50 years.
Called 50+Info, the service is accessed by paying a monthly fee or annually for less than $3,600.
Subscribers will get e-mail review of ad concepts, a list of the top 10 states with the highest penetration of the 65-plus population and top movies viewed by generation.
In addition, the service also includes packaging advice for a new 50-years-plus product and referrals to foreign experts on this age group.
The agency, which specializes in campaigns for this demographic, targets 50+Info at marketers, agencies, product developers, educational institutions and the media.
