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European List Firms Form Network

Four European list companies teamed to create a network called Lists4Europe for list sourcing and representation in European markets, the firms said yesterday.

The privately owned companies are Euroleads, France; d2m direct marketing merz, Germany; mls srl, Italy; and RSA Direct, United Kingdom. They created the service in response to client demand, the companies said.

“Interest from clients who have come to understand the value of local representation has been significant,” Stephan Merz, managing director of d2m, said in a statement.

The contacts for Lists4Europe are Richard Gibson, RSA Direct, at [email protected]; Stephan Merz, d2m direct marketing merz, at [email protected]; Marco Merlo, mls srl, at [email protected] and Arnaud Le Lann, Euroleads, at [email protected]

Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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