Euro RSCG Chicago is adding consumer and business-to-business e-mail, as well as related microsite and landing page development and implementation, to its responsibilities for Sprint. The telecommunications firm continues to work with agencies on other aspects of its digital marketing.
Euro RSCG started working with Sprint on direct marketing in 2003, and, in 2007, Sprint consolidated its consumer and b-to-b direct marketing work with the agency, making Euro RSCG its direct marketing agency of record.
The new responsibilities, which begin immediately, will include creative development of e-mail programs, as well as developing strategy and digital planning, programming, information architecture and testing.
“Like with all of our clients these days, Sprint has recognized that digital communications are critical at this point,” said Suzanne Lord Rossi, managing director at Euro RSCG Chicago. However, because the Sprint product “sits on a digital device,” digital communications are even more important to its marketing strategy than they would be to many other companies, Rossi said.
Part of Euro RSCG’s focus will be on using strategic frameworks and analytics to improve the efficiency and effectiveness of Sprint’s e-mail efforts.