Havas Advertising's Euro RSCG Worldwide merged its Euro RSCG Wnek Gosper subsidiary in Britain with Partners BDDH, an Arnold Worldwide agency sharing the same corporate parent.
The combined entity, called Euro RSCG Wnek Gosper Partners, will serve as the advertising unit of Euro RSCG Partners. It comes a month after French-run Havas reorganized to drive revenue and profit in a tight global ad market.
Under chairman/CEO Bob Schmetterer, Euro RSCG Worldwide is uniting disparate shops within the network to strengthen their hands.
Initiated in the United States in May 2002, the network's “Power of One” strategy has led to integration within Euro RSCG shops across Spain, France, Britain, the Netherlands and its healthcare markets. For example, Euro RSCG Partners, formed this year, now has one management team under a single financial reporting structure.
Euro RSCG Wnek Gosper Partners starts with a ready-made roster of clients. The Euro RSCG Wnek Gosper component brings Cadbury, Argos, Peugeot and the recently won Cap Gemini and Vision Express accounts. BDDH's list includes Citroen, BMI and Evening Standard. The agency recently bagged Anti-Smoking, McDonald's and Travelodge.
Nigel Long, chief executive of Partners BDDH, will head the new agency. Euro RSCG's Adam Leigh and Partners BDDH are joint managing directors.
