Heineken USA on June 27 chose Havas’s New York agency Euro RSCG 4D to handle the digital advertising business for its Dos Equis brand. The account was previously handled by AKQA.
In collaboration with Euro RSCG Worldwide, the agency responsible for Dos Equis advertising, Euro RSCG 4D has recently redesigned the Dos Equis brand Web site at www.DosXX.com.
Euro RSCG 4D also created a microsite at www.staythirstymyfriends.com. The site aims to spotlight the centerpiece of the brand’s new advertising campaign, the “Most Interesting Man in the World.”
The integrated “Most Interesting Man” campaign, for which Euro RSCG 4D will handle all of the interactive advertising, launched mid-April.
