Estee Lauder wanted a Web site that would allow them to connect with their key consumer and help extend the brand’s reach with new opportunities for engagement. Based on brand and consumer behavior insights, Organic set out to design a site that was as beautiful as the products themselves.
The new esteelauder.com extends the customer relationship beyond simple retail purchases to a full immersion with the brand.
Some key highlights of the site include: Instructional videos for seasonal makeup application and tips, tools to allow customers to find their perfect makeup (Foundation Finder) and skin care program (Skin Care Finder) and a Behind the Scenes look at the brand’s famous faces. The end result is a rich, digital experience that proves that exceptional form and function need not be exclusive goals.
Conor Brady, VP Creative |
Victoria Thorpe, Group Director |
Tracy Parker, Account Director |
Andrew Khor, Creative Director |
Millie Sensat, Associate Creative Director |
Bill Brissette, Design |
Caroline Celis, Design |
Charles Zicari, Information Architect |
Daniel Silva, Design |
Darci Manley, Design |
David Albright, Technology |
David Freedman, Technology |
Elise Moyse, Copy |
Elizabeth Rohtbart, Design |
Fang-Yu Lin, Information Architect |
David Hohusen, Technology |
Hugh Elliott, Flash Development |
James R. Bachalo, Flash Development |
Jasen Dickan, Design |
Jeff Wong, Design |
Karen Dahlstrom, Senior Copywriter |
Maxim Zabramny, Technology |
Kenji Nakajima, Technology |
Betsy Marinaro, Account Manager |
Stephen Tanguay, Flash Development |
Todd Fraser, Flash Development |
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