Estee Marketing Group Inc., New Rochelle, NY, said last week that it assumed list management of the new-to-market American Thunder subscriber file.
American Thunder has over 187,100 subscribers to this monthly magazine for NASCAR fans covering the sport as well as other hobbies readers are likely to have such as fishing and hunting.
The file is 80 percent male and subscribers pay $14.95 annually for their subscriptions. A high percentage of subscribers have paid for multi-year subscriptions and most are married with children. The file is 90 percent direct mail sourced and 10 percent Internet sourced.
Selections on the list are geography and gender and the base price is $105/M.