Estee Marketing Group Inc., New Rochelle, NY, took management of two catalog files of chocolate buyers.
The M&M's World catalog file has more than 21,300 buyers of chocolate and M&M-licensed merchandise. The file is 71 percent female with an average age of 45 and an average order of $65.
The Ethel M Chocolates catalog file has more than 53,100 chocolate buyers. The file is 66 percent female with an average age of 45 and an average order of $72.
Selects on both files include geography, gender, recency, dollar and gift buyers. Each has a base price of $100/M. Estee recommends them for offers including epicurean, gifts, home furnishings, publishing and financial.
