e-Rewards yesterday launched “by invitation only,” an e-mail rewards program. e-Rewards members choose topics that are of interest to them and how often they would like to receive e-mail promotions on those topics. Users are then rewarded for receiving, reading and rating those offers. In return, brand marketers can build relationships with consumers by leveraging e-Rewards’ database, capitalize on the low cost of e-mail, and track the results in real time.
e-Rewards sponsors such as Blockbuster, Compaq, Delta Air Lines, Hertz, United Air Lines and Vail Resorts will invite their current customers to join the program.
