Equifax Restructures, Seeks Leader for DM Business

Equifax Inc., Atlanta, announced the restructuring yesterday of the firm into six businesses and made public its search for an executive to head the Direct Marketing Services business.

Direct Marketing Services includes the firm's postal and electronic marketing products.

The other five business units are North America Information Services led by Dann Adams; Latin America headed by William R. Phinney; Europe under Michael S. Shannon; Consumer Direct led by Virgil P. Gardaya and Predictive Sciences headed by Paul J. Springman. These leaders all came from within Equifax.

Each of the six executives will report directly to Equifax chairman/CEO Thomas F. Chapman.

As part of the restructuring, Equifax chief operating officer Mark Miller departed to pursue other opportunities and his position was eliminated, according to the firm.

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