Equifax Debuts Web-Based List Management Platform

Equifax Inc. released its new Web-enabled list management platform, Equifax Accel DM, the company said yesterday.

The firm will demonstrate the tool at the Direct Marketing Association's 87th Annual Conference & Exhibition in New Orleans next week.

Equifax Accel lets list managers house rental files, fulfill count requests in real time, fulfill orders and exchange data on the Web. The platform also offers previous usage suppression, order history and user reports as well as tracking of exchange balances.

The system offers unlimited access to consumer data from Equifax databases such as The Lifestyle Selector and TotalSource XL including more than 150 demographic and lifestyle elements. Through the system rental orders can be enhanced with this data.

Equifax, Atlanta, plans to add analytic functions to Accel DM for release in second-quarter 2005, according to the firm.

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