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Equifax Buys E-Mail Firm ROI

Information solutions provider and credit reporting agency Equifax Inc. said yesterday that it acquired e-mail marketing service provider ROI for an undisclosed sum last month.

Services offered by ROI, Del Rey Beach, FL, include e-mail list management, campaign tracking and analysis and creative services.

Though he declined to say how much Atlanta-based Equifax paid for ROI, spokesman Mitch Haws said the acquisition builds upon the expansion that started with its August 2002 purchase of Naviant Inc. Equifax paid $135 million for Naviant.

“It expands our customer base and product base and expands the core competencies of Naviant,” he said.

Haws confirmed that former Naviant CEO Michael Brauser is no longer at the company.

“It was a mutual decision,” he said. “He was very helpful in the transition but he's an entrepreneur and is excited about moving on to the next challenge.”

Rich Kaufman took over running the daily operations.

Haws also confirmed that there were some layoffs at Naviant to eliminate duplication in roles and responsibilities that were brought about when the firms were integrated.

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