Epson America has hired iCrossing, a digital marketing company, to manage its overall interactive marketing efforts.
ICrossing, which is based in Scottsdale, AZ., will provide Long Beach, CA-based Epson with Web site design and development, as well as search engine marketing services.
“Epson was looking for a company that would work collaboratively with their internal IS team as well as e-marketing and traditional marketing/communications teams,” said Pam Walsh, group account director for iCrossing. “It was very important the cultural fit was there — coming to the table with smart people, not egos.”
According to iCrossing, this is the first time that Epson has hired an outside agency to manage these types of services.
“A key to the win success was our past experience with many other clients who have been with us for long periods of time, some as long as seven years,” Walsh added.
ICrossing has already launched a redesign of the professional imaging section of Epson’s Web site.
“Throughout the selection process, we were impressed with iCrossing’s insight into the needs of consumers as well as the team’s collaborative approach to working with clients,” said Tod Yamamoto, director of e-marketing for Epson, in a statement. “We have an opportunity to use the online channel to differentiate our products and provide a richer online experience for our customers.”
Dana Mellecker, the director of public relations for iCrossing, declined to release any additional information on the company’s plans for future Epson marketing campaigns or on the budget set for its work.
Epson manufactures image capture and image output products. The hire was announced on December 17.