Epsilon, the Alliance Data-owned company whose menu spans data collection, agency creative services, and cross-channel execution, today announced a “major rebranding” designed to make CMOs aware of its wide capabilities.
“This rebranding is a culmination of a process we started over a year ago called ‘One Epsilon,’ with the idea of bringing together the vast array of capabilities into a single, structured, end-to-end shop for CMOs,” says Epsilon President Andy Frawley. “Clients today who are working across multiple screens and channels may have as many as 10 vendors. We want to extend the perception that the data business, the technology business, and the agency business all thrive under one roof at Epsilon.”
A relaunched website presents a simplified new logo in a rectangular box, with the same device used to flash facets of the company’s new identity, such as “We do marketing,” “We live data,” “We embrace digital,” and “We breathe creativity.”
Frawley says the company would initially depend on social media communications of its associates to broadcast the new Epsilon image.