Epsilon today announced the hiring of Tom Edwards as chief digital officer of its agency business, where he will direct client efforts in areas including consumer engagement, omnichannel activation, mobile strategy, social media, and content marketing.
Edwards has spent more than 15 years in digital marketing, most recently as EVP of strategy and innovation in digital for The Marketing Arm. He previously served in a similar role for Red Urban, a DDB unit, and was CMO of INgage Networks, a cloud-based social solution. He also teaches marketing as a member of the adjunct faculty of Wayland Baptist University.
“Tom has been among the most notable executives within the digital, mobile, and social media industry and we’re excited to bring him on board to support our data-driven creative agency,” said Richard McDonald, SVP, strategy and new business, Epsilon.