E.piphany Licenses Software to News America Marketing

E.piphany, San Mateo, CA, yesterday signed a license agreement for its analytic, campaign management and real-time personalization software with News Corp.'s News America Marketing subsidiary.

Under a hosted application service provider agreement, the marketing services provider also will use E.piphany's E.4 system to deliver the customer relationship management and loyalty programs of its SmartSource Direct subsidiary.

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