Epicor Software Corp. has named The Hacker Group, Bellevue, WA, to handle a direct marketing program for a new product line aimed at mid-sized organizations.
The agency will offer lead generation services for Epicor's e for Epicor program. This suite of applications for online marketing includes budgeting, financials, manufacturing, sales, marketing, customer service and distribution features.
The 16-year-old Hacker Group since 1999 has been a subsidiary of Foote, Cone & Belding, itself owned by Interpublic Group of Companies Inc. Its client roster includes marketers like D&B, MSN, Expedia, SurfControl, Washington Mutual and Hilton Hotels.
