ACTV, makers of HyperTV, which allows people to simultaneously watch television advertising and content synchronized with a PC in the same room, formed an agreement yesterday with Sportvision Inc. Sportvision will add its sports production, design and technology — such as Batter Radar, which measures bat and ball speed during baseball games — to ACTV’s HyperTV and One-to-One interactive digital television platforms. The companies also will work together to create interactive and convergent sports marketing campaigns that complement the use of their shared technology.
Enhanced Television Company Teams Up With Sportvision
