Engage Unveils BTB Online Ad Division

Engage Technologies Inc., Andover, MA, is expected to announce today Engage Business Media, a full-service business-to-business online advertising network.

This network will allow companies to place interactive advertisements such as banner ads within a vertical audience group — such as auto, agriculture or healthcare — or across a network of more than 70 BTB sites.

It also has created a network for placing ads within targeted e-mail newsletters. Engage is a majority-owned operating company of CMGI Inc.

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