Engage added 100 new sports-oriented Web sites this week to its online advertising network through a deal with Total Sports, an online sports media company. Total Sports, Raleigh, NC, is licensing Engage’s AdBureau technology, which will enable the company to manage scheduling, targeting, delivery and reporting of online advertising.
Total Sports operates sites such as TotalBaseball.com, Golf.com, TotalCollegeSports.com and TotalFishing.com. The arrangement will enable advertisers to target TotalSport’s audience with sporting goods, apparel and events promotions and offers.
