To increase its competition in the online ad serving market, Web advertising solutions provider Engage Technologies, Andover, MA, announced a 50 percent reduction in software prices for its Accipiter AdManager product. The reduction applies to all levels of the software and perpetual and quarterly subscription licenses.
Engage also announced beta availability of the first Engage-enabled Accipiter solutions, a combination that will combine knowledge of visitor behavior and interests with online serving and management.
