Engage Inc. has developed electronic tearsheets — an alternative to paper copies of newspaper advertisements — for Dow Jones, which will offer the service to clients of The Wall Street Journal and Barron's, Engage said yesterday.
Using Engage's ContentServer software, Dow Jones offers its advertisers Web access to electronic copies of advertisements they are running in the company's newspapers. Advertisers can view the published page containing their ads, eliminating the need for a printed copy.
“The tearsheet procedure is tremendously inefficient for all involved,” said Doug Stoughton, director of advertising systems at The Wall Street Journal. “This system allows us to eliminate one of the last vestiges of a far more costly, labor-intensive submission, approval and confirmation process.”
Engage's ContentServer is a workflow, content and media asset management system for publishers of magazines, newspapers and catalogs. It allows them to store and manage rich media content, including product and customer information as well as associated graphics, images, advertising layouts and copy.
Dow Jones plans to offer the electronic-tearsheet service to advertisers in The Wall Street Journal Sunday edition as well as in its European and Asian editions by the end of summer.
