E-marketing solutions provider mUrgent, Santa Ana, CA, launched EMPACT: Email and Wireless Marketing Manager, an e-marketing automation software product targeted to small and midsize businesses.
EMPACT lets small businesses create their own customer databases and schedule e-mail and wireless marketing campaigns online using an Internet connection and secure customer login identification.
Users can send 20,000 personalized e-mails and another 100 SMS messages to wireless devices for less than $100 per month.
Small businesses in Orange County, CA, are using EMPACT to increase business from current customers and build additional loyalty, including Sol Grill of Newport Beach; Golf Plus in Irvine and custom clothier Austin Taylor in Anaheim.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters