French-based e-mail marketing firm Emailvision has become a Genesis partner by joining the Omniture Genesis Network.
The partnership will help Emailvision customers integrate their e-mail campaign data with Omniture’s online business optimization software.
Emailvision has more than 700 clients worldwide including Celio, Maporama and Bouygues Telecom for its Emailvision Campaign Commander product. The on-demand application lets marketers manage their e-mail marketing campaigns including design, planning, delivery, split testing and analytics.
Omniture Genesis is designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization Platform. This lets marketers view the results for online marketing campaigns in one central location.
There are currently more than 50 accredited application partners including DoubleClick, Advertising.com and R/GA, in the Genesis Network. The network lets marketers create behavioral targeting, campaign management, community ratings and reviews, content management, content optimization/multivariate testing, CRM/SFA, e-mail marketing, search engine optimization, search marketing, site search/content guidance and user experience/usability improvement.