OnMercial.com, an e-mail marketing technology firm, has signed food-service marketing company Market Dynamics Group, electronic transaction company PreNet Corp. and educational software developer Lightspan as new clients.
Brian Hubbard, vice president of marketing at Market Dynamics Group, Boston, said the e-mail system will help his firm use the Internet as a marketing tool.
“The ability to utilize low-cost e-mail in a fast, flexible manner [and] deliver high-quality communication pieces is very appealing to us,” Hubbard said. “We plan to use the software to communicate regularly with our key customers, building a real sense of community with them.”
Terms of the deals with the three firms were not disclosed.