How are your email marketing campaigns performing compared to the average? And more importantly, how much work do you need to do to join the ranks of the top performers? Discover the latest email benchmark data on open rates, click-throughs and list churn, and learn how you can better measure your success and improve future initiatives.
In this webinar, Senior Account Director Darryl Bolduc will share the results of Silverpop’s exclusive “2015 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands. You’ll get insights on:
- Comparing your metrics to top- and bottom-quartile performers, as well as the average (mean and median)
- How measurements differ by industry vertical and geographic region
- Which less-well-known metrics you should be paying attention to
- How you can use this data to map strategies and tactics to take your programs up a notch