Universal Technical Institute Inc., a national technical training provider, outsourced its $7 million direct response media-buying account to E&M Advertising, the companies said yesterday.
E&M, New York, will handle media buying, formerly done in-house by Universal, on long-form and short-form television advertising as part of the contract. Universal will continue to handle DRTV creative production in-house.
The campaign will build on Universal's previous DRTV efforts and run on national cable and local TV networks. Long-form infomercials will be the dominant format.
Based in Phoenix, Universal offers training in automotive, collision repair, diesel, heating-ventilation-air conditioning-refrigeration, motorcycle, marine and personal watercraft specialties. The institute has campuses in Phoenix; Rancho Cucamonga, CA; Glendale Heights, IL; Houston; Mooresville, NC; and Orlando, FL.