Eloqua Corp., San Francisco, said yesterday that it partnered with salesforce.com, an online customer relationship management provider, to deliver integrated CRM and e-mail marketing applications to business-to-business-focused sales and marketing organizations within corporate enterprises.
Salesforce.com users now will have one-click access to the lead generation, qualification and prospect monitoring capabilities of the EloquaNow e-mail lead generation module. Without leaving the salesforce.com application, corporate users can monitor specific content that prospects are viewing on a company Web site, assess predictive behaviors in real time and evaluate an individual's intent to purchase.
