The American Egg Board has unveiled its “Incredible people” integrated campaign in support of the health benefits of the egg. The campaign, created by Grey New York, will appear on TV, magazine and online media outlets. The board’s Web site, Incredibleegg.org, will feature real-life stories from “incredible people,” with unique talents that exhibit “extraordinary body and mind skills.” Visitors to the site, which requires registration, also can share their stories, comment on others, browse recipes, or pick up egg nutrition and cooking tips.
Egg Board hatching pride with integrated campaign
