The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association, has created a new outreach program called the EEC Speakers Bureau.
The Speakers Bureau, which is run by EEC members, will make itself available to speak at events that have little or no programming about e-mail marketing, in a move to educate the industry more about the channel.
Speakers will waive all fees and address issues that face the industry including CAN-SPAM, permission practices, list growth and e-mail marketing strategy.
The Speakers Bureau was created by EEC roundtable members as an industry outreach project and will continue to be overseen by an advisory committee. It consists of more than 20 e-mail experts in 12 US states as well as Canada.