Want to drive traffic to your Web site? Try Art.com’s approach. Partner with an edgy site like Nerve.com and start selling artsy posters of nude people, primarily women. So far, the art retailer is calling it a success and warns viewers of the adult content: “This gallery depicts nudity or partial nudity, which may be objectionable to some people. We wish to present this warning as a service to our visitors.”
Michael Kahn, Art.com’s vice president of marketing, admits why his company entered the partnership: sex sells, though I question the promotional line, “Art.com is proud to present the erotic images of the Nerve Gallery, one of the most daring collections of photography ever compiled.” Most daring collections? Obviously, they haven’t delved too deeply into the heavily trafficked world of online porn, which has been a veritable treasure trove for many businesses. If you want truly daring, just click on one of Go.com’s 15,732,543 matches for “nude,” where you’ll run across the likes of Adventures of Nude Carrot Man, Cheerleader Girls and more.
Though I’m not entirely sure of Art.com’s target audience here, I do know the $65 price for the 18-inch-by-24-inch glossy is too much and too tasteful for the typical college dorm room.