Edith Roman Associates Inc., Pearl River, NY, announced yesterday the first-time availability of the VNU Business Media Small Office/Home Office postal and e-mail files.
The VNU SOHO postal file has 597,500 direct mail-generated names from sources such as qualified/paid subscribers and seminar/conference attendees. The file is selectable by geography, business/industry type, one name per site, gender, telephone number, multi-buyers, employee size and standard industry classification. Base price is $150/M.
The VNU SOHO e-mail file is managed through Edith Roman's ePostDirect division and has 113,200 names. Base price is $275/M.