Hitmetrix - User behavior analytics & recording

Edith Roman Manages Crow's Nest, Tabak's Lists

Edith Roman Associates Inc., Pearl River, NY, has taken over list management of Crow's Nest Trading Co. catalog's mail-order buyer file.

The list has more than 34,000 last-12-month buyers and 34,000 catalog inquirers.

The file is composed of buyers who are 55 percent female between the ages of 49 and 59 and have a household income of at least $75,000. These buyers have spent an average of $125 on upscale gift and collectible items, and 90 percent are homeowners.

Selections offered include recency, dollar, gender and method of payment. The list is recommended for offers of gift, home decor, collectibles, gardening, jewelry, apparel and general merchandise. The file is updated quarterly.

Tabak's Health Products also has selected Edith Roman to manage its new list of Refaze Skin Cream Formula Product Buyers and Responders file.

The 25,000 direct mail responders are 95 percent female, 35 to 60 years old and have spent an average of $25 per order. These appearance-conscious buyers are likely to respond to apparel, health, general merchandise, gift and home decor offers.

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