Edith Roman Gets McGraw-Hill Database

Edith Roman Associates Inc. took management Friday of the McGraw-Hill Business Leaders Database of 1.7 million active U.S. subscribers at postal address and 88,900 opt-in e-mail addresses.

The database consists of unduplicated subscribers from McGraw-Hill publications such as Architectural Record, Aviation Week & Space Technology, Business & Commercial Aviation, McGraw-Hill Construction Regional Publications, ENR, Healthcare Informatics, M-H Construction News, Overhaul & Maintenance, Platts Energy Business & Technology, Postgraduate Medicine, Power, Standard & Poor's, The Physician & Sportsmedicine, and World Aviation Directory.

Selects on the database include geography, recency, gender, home address, business address, industry type, job function and employee size.

Edith Roman, Pearl River, NY, suggests the database for offers including software, hardware, educational material, managerial publications, financial, office supplies, clothing, travel, entertainment and real estate.

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