Edith Roman Associates Inc. yesterday announced its management of the new-to-market Wine Enthusiast catalog blow-in program totaling 4.2 million catalogs annually.
The Wine Enthusiast buyer file is 50 percent female with an average age range of 30-55 and an average household income of $125,000. The average order on the file is $268. The program has a base price of $35/M.
Edith Roman, Pearl River, NY, suggests this program for offers including mid- to upscale gifts, jewelry, apparel, home dŽcor, fashion accessories, electronics, gardening, travel, epicurean, publishing and fundraising appeals.